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Home » KPO Operational Areas » Search Engine Optimization |
Search Engine Optimization |
Search engine optimization is mostly known with its initials, that is SEO. It is actually the process of improving the volume and quality of traffic to a web site from search engines via ‘natural’, be it ‘organic’ or ‘algorithmic’ search results. It is the main part of several KPO operational areas. Usually, the earlier a site is presented in the list of search results, or the higher it ranks, the more searchers will visit that site. Search engine optimization can also target different kinds of search, including local search, image search and industry-specific vertical search engines as well.
The very initials, SEO, can also refer to search engine optimizers, a term adopted by an industry of consultants who carry out optimization projects on behalf of his clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term ‘search engine friendly’ may be used to describe menus, web site designs, content management systems and shopping carts that are easiest to optimize.
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As a marketing strategy for increasing a site's relevance, Search engine optimization considers how search algorithms work and what people search for. Search engine optimization efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as Black Hat Search engine optimization or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove their listings.
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